We’re preventing single use plastic several ways
Read more and join the fight
WORKING IN INDIA TO BEAT THE SACHET
Sachets are probably the most damaging form of plastic packaging and cause of much of the ocean’s microplastic
We are working with NGOs and companies in India
Feasibility studies are complete and pilot operations are set to start in November 2022
Read more about this part-charity funded project, and support us here
REFILL AT HOME TO PREVENT
(and save money!)
Top up your own bottles at home to reduce plastic waste and save money too! And 10% of every penny spent goes to our India project
Choose from a growing range of top brands. We send you products in 1L, 2L, 5L or 20L containers and when these are empty you mail them back (for free) so we can wash and reuse them
Refill with less plastic, less cost and less hassle!
GET READY FOR REUSE
Reuse is coming, but it can be complicated and expensive to implement
We help leading companies and brands:
- Understand the options
- Build strategies to get brands into reuse
- Help implement reuse solutions that completely remove or greater reduce plastic waste
For personal and household care essentials
GET REFILLED PRODUCTS DELIVERED
Our doorstep delivery service offers all our brands and does the cleaning and refilling for you
It’s like the traditional milk round but for personal care and household products
Currently in pilot and closed to new customers
SUPPORT OUR WORK WITH CHARITIES – GET A REFILLABLE WATER BOTTLE
All proceeds go to support our work with charities in India
Durable and reusable
LESS provides a range of consulting and advisory services, to help organisations become more circular
Our team has experience innovating, designing and implementing circular solutions for a range of consumer products in the UK and India
We’ve worked with some of the largest corporations, secured funding from various leading grant funders, developed IP-protected innovations and worked with brands and customers through launch and growth phases
FROM OUR BLOG
Earth Day Is Focused on Plastics This Year! Get Your Earth Day Bundle Packs To Help Prevent Plastic Waste
This year Earth Day is focused on plastics, with the theme Planet vs. Plastics.
EARTHDAY.ORG is pushing its message of being “unwavering in our commitment to end plastics for the sake of human and planetary health, demanding a 60% reduction in the production of ALL plastics by 2040”.
Here at Refill with LESS, we're all about making it easy to do your refills at home. We think it it’s the most efficient and effective way to prevent plastic waste but also save you money.
It turns out, a bunch of big brand companies think much the same. In their 2023 Global Commitments reports, various companies underlined that refilling at home is the best way.
L’Oreal said: “refill at home is the most powerful system in term of environmental impact”.more...
Check out our sale on everything you need to get going with refills. It includes our Christmas Personal Care Bundle that includes stainless-steel, clear and amber glass bottles, stainless-steel push pumps and a range of personal care products to help you prevent plastic waste and smell wonderful. Perfect for that someone or family that has everything and wants to prevent plastic waste. And it's over 30% off too.more...
If you follow Bio-D, you may well see our stainless-steel bottles in its social media in coming weeks.
The idea of getting a stainless-steel laundry bottle for life is catching on. Use the bottle with Bio-D’s eco-friendly laundry detergent and it's a smart addition to any laundry room.
You save money on the product and prevent plastic waste. What's not to like?more...
Our new new stainless-steel laundry ‘Bottle for Life’ got some press coverage recently!
All the pieces mention how refilling at home can help consumers prevent a substantial amount of plastic waste. A typical household purchases roughly one plastic laundry detergent bottles each month, creating 12 bottles of plastic waste each and every year. By using the stainless-steel ‘Bottle for Life’ and refilling from home, consumers can prevent this.more...
Our pilot has been going six months, the headline news is that our refill alternative to sachets is working.
We’ve been testing three ways to distribute bulk product and have faced teething problems with all three, but for the most part things have gone extraordinarily well. The solution works well in urban and rural villages and seems especially well suited to low-income household.
After receiving a small free sample, consumers pay the same unit price point as the market leading sachet (Clinic Plus), and bulk distributors purchase from us.more...
Refill With LESS is the latest addition to LESS's portfolio. It's an e-commerce site that offers customers the chance to buy stylish non-plastic bottles (glass, stainless-steel) to use time and time again, avoiding the need to keep buying single-use plastic bottles. It also sells the liquid to refill the bottles, from several brands across a range of personal and household care categories. If you're looking to move away from plastic, take a look how we can help you do that, and save you money at the same time.
It's available nationally, with free shipping for orders over £50.more...
These last few weeks we’ve finally launched our refill-reuse pilot at select kirana stores in and around Aurangabad.
We faced numerous uncertainties – would stores cooperate? Would women even want to try an unknown shampoo brand? If they tried, would they come back for refills, and do so reliably?
The only way to find out was to launch and see what happensmore...
In case you've ever wondered, clearing up old plastic waste from a riverbed is a really shit job.
Not that it isn't important. It's necessary, and about the only way to get heavily polluted rivers back to health. Never fully remediated and pristine, because this stuff endures decades and centuries, but functional and healthier.
But actually doing the work is no picnic. It’s slow, continually bending over or crouching down to pull plastic from the soil to put the waste into a large (plastic) sack. And it can smell really bad too.more...
We were well aware of the polluting effects of plastic sachets but through our consumer research we found another consequence, they clog drains. Not just in the home, where they can cause showers to block up but more broadly in the neighbourhood where they can cause drains to overflow and roads to flood. In monsoon season the problem can be particularly acute.
Votes are in and our first product will be called माझा शॅम्पू (My Shampoo). If only I could say it! I really need to brush up on my Marathi to get the pronunciation right…
Next we need a logo. We want something that conveys quality, assurance and trust. And we want the logo to be something the consumers will be proud to have permanently in their bathrooms.
We had three options, all very different…more...
We worked with a design and branding company in India to explore branding and naming strategies. It was a useful exercise
Nothing is yet settled, but we’re leaning towards a name that reflects the collaborative and communitarian approach we’ve taken.more...
Plastic waste is a problem here in the UK but it's a far bigger problem in many Asian countries where product is often sold in small plastic sachets that can't be recycled. Instead, these sachets commonly get washed away and escape to waterways and are a primary contributor to ocean microplastic. And along the way they clog drains and cause flooding, creating unsanitary conditions.
For about a year we've been working with a NGO and partner in India on a refill-reuse idea for low-income consumers. Much of the work requires developing a system to enable a reuse system, but a large component centres on consumer outreach and education.more...
Riyō is a range of sophisticated natural and organic beauty products.
Hand wash, hand moisturiser and body lotion come in beautiful amber glass bottles; shower products (body wash, shampoo and conditioner) in matte black stainless steel, all with elegant matte black stainless steel push pumps.
Specially developed here in the UK with botanically driven formulations, Riyō uses only the finest natural and organic ingredients, all without animal testing.more...
Silvertown, a premium brand made in the UK from high quality ingredients and presented in UK-made elegant glass bottles with a stylish stainless-steel push pump, is now available on RefillwithLESS.
The Silvertown brand offers gorgeous fragrances selected by professional perfumers. Hand soap comes in White Rose & Rhubarb and Tuscan Orange & Bergamot, and there is a Fresh Apple Hand Sanitiser too.more...
Our project is about demonstrating an alternative to the plastic sachet so that shampoo and other products can be sold without generating enormous amounts of plastic waste. We had hoped to work with some big brands, or any brand come to that, already selling shampoo in sachets, but we couldn't get any takers. The most encouraging response we got amounted to ‘Come back to us when you've proved that it works’!
So we had to create our own shampoo brand. An essential element of this is, of course, the shampoo itself.more...
Billions of sachets are used every day, but it turns out consumers really don't like them. We conducted a range of surveys with different groups of low-income women consumers in India, the primary buyers of shampoo in sachets but a group rarely, if ever, listened to.
Through a series of group sessions and one-on-one interviews, we explored many aspects of their interaction with sachets – why they use them, where they buy them, what they think of them, what they dislike most about them, and so on.more...